What We're All About

Our mission is to join and give other like-minded people an everyday way to join the socially conscious global MOVEMENT on our planet while buying clothes they love. To encourage the delight of having soft, cozy sustainable fibres of the highest quality like bamboo - sometimes called vegetable cashmere - next to the skin. To provide cutting edge functional style that can take us through the multidimensions of a day only possible in the 21st Century.

Sustainable fibres are not only superior in the luxuriousness of the knit fabrics but are produced with minimal environmental impact.

Amrita Sondhi

Owner / Founder / Designer

Fascinated with the creative design process, Amrita started sewing at a young age. Naturally she entered the fashion industry as soon as she could as a teenager, working her way up while learning how to fit customer’s changing needs into the ever evolving world of fashion. A degree in Business Administration combined with an innate knowledge of clothing design and the ability to meet customers’ needs led to her entrepreneurship in the fashion Industry. She has extensive experience in design, manufacturing, wholesale and retailing both nationally and internationally. Her focus has always been on a globally-minded customers and, intelligent, edgy products.

Needing balance in her busy lifestyle put her at the forefront of the “simple” movement. She became an avid yogi and yoga instructor and was one of the co–founders of lululemon athletica, focusing on clothing for women’s yoga and fitness needs. After setting up the original lululemon athletica store she set off to seek new heights. Upon reaching the peak of Kilimanjaro, she had the epiphany to begin the Pamoja Foundation. This Canadian-based foundation now supports grass roots entrepreneurs in Kenyan villages.

Amrita’s background was a natural inspiration for Movement Global clothing, which uses sustainable fibres and well thought-out design to bring consciousness to each stage of the manufacturing and buying process, making it possible for the consumer to get their needs met by buying less instead of more.

Part of the proceeds of each sale contribute towards the Pamoja foundation. Eventually the goal is that Movement clothing will be made by factories that are owned and operated by the women entrepreneurs benefiting from the Pamoja Foundation in Africa.

Begin your move into a more sustainable lifestyle and join the Movement!

Look for Amrita's new cookbook, The Modern Ayurvedic, at a bookstore near you!

 

Photos by Shirin Sondhi, Ross Cone and Darren Alexander